If you're new to AdWords, the platform can seem overwhelming, and like anything you'll likely look for help in the form of forums, tutorials and books. There are a lot of great training programs (like PPC Blog and Certified Knowledge), a number of excellent books (like Brad Geddes' Advanced Google AdWords and David Szetela's Pay Per Click Marketing an Hour a Day), and of course AdWords' own help resources.
One challenge people new to AdWords sometimes face is that the help materials can be a bit dry, and the complexity of the AdWords platform can be a bit intimidating. As a result a lot of times videos can be a good way to get going and can help you understand how your ads are served. Once you understand the basic idea behind pay-per-click marketing these videos will help you to get a more thorough understanding of how AdWords works and how to use the interface.
Getting Started with AdWords
One of the most important factors in being successful at PPC is understanding exactly what PPC is and how the auction works. Hal Varian has some excellent videos detailing what factors Google looks at in ranking ads and charging you for clicks, and Google has a very high-level overview of what AdWords is and how to get started.
How to Get Started with Google AdWords Video:
Google AdWords Bidding Tutorial Video:
And finally you'll want to understand the difference between search and the content network, and exactly what the content network is:
AdWords Videos of Tools & Features
Below is a collection of some of the niche tools and special features you can access from within the AdWords interface.
The AdWords Contextual Targeting Tool Video:
Google AdWords Enhanced CPC Video:
AdWords Campaign Experiments Video:
AdWords Targeting & Placement Tools Video:
AdWords Ad Extensions Video:
AdWords Search Funnels Video:
The AdWords Opportunities Tab Analyze Competition Video:
Google AdWords My Client Center (MCC) Videos:
Going Beyond How to Use Google AdWords Videos
As we mentioned, this collection of AdWords videos is a nice starting point, but once you understand how the interface works you'll want to better understand how to put those best practices in motion. You can learn more about how to not only use the interface but also get better ROI from AdWords by leveraging the books and forums above, leveraging some of WordStream's own learning materials, or possibly trying some software. Whichever route you take it's important to remember that just being able to navigate the interface is just a first step in learning Google AdWords.