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Google Ads vs. LinkedIn Ads: Which Platform Is Best For Lead Generation?
Use this complete comparison to understand the pros and cons of using Google Ads or LinkedIn Ads, and learn when to use both to generate leads for your business.
Keyword Optimization: Why Optimizing for the Right Keywords is ‘Do or Die’
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.
5 Tips for Passing PPC Certification Exams
Five tips to help you ace your upcoming pay-per-click (PPC) industry certification exam, including the Google Analytics Individual Qualification (IQ) Test.
5 Steps to Get Quality Backlinks for Free
There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.But that's the last thing the forum vagrants want to hear.
Google AdWords Search Funnels: What Are Search Funnels?
What are Google AdWords' Search Funnels reports and what are the benefits of using Search Funnels for PPC analysis?
Pros & Cons of View-Through Conversion Tracking
Learn the pros and cons of view-through conversion tracking, a type of tracking that measures conversions that don’t result from clicks on a PPC ad.
What Is Cost Per Action Advertising?
Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.
Rotating Ads vs. Optimizing Ads: Which Is Better?
Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.
7 Ways to Segment Your Landing Page Visitors
Learn seven ways to segment your landing pages so you can make the right media buys, capture the right audience and convert the best leads.
How We Got a Link from The New York Times
Link Bait Case Study - Learn how we got a link from the New York Times! Link bait strategies and techniques to make your link bait campaign a success.
Ten Ways to Improve Your AdWords Click-Through Rate (CTR)
Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.
Google: The King of Disruptive Technology
Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.
Actually, Google, That’s Not What I Meant
Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?
Social Media Interview Series: Alexander Howard
In this interview, social media expert Alexander Howard shares his thoughts, predictions on Twitter, how social media has changed journalism, and top resources and tools.
Top SEO Toy Websites
Toy companies make great toys for tots, but how good are they at SEO? Find out which toy vendors are best at SEO on our list of Top SEO Toy Websites
Best Keyword Ranking Tools for SEO
Keyword Ranking Tools quickly track your rankings in the SERPs for target keywords Find out which are the paid and free Best Keyword Ranking Tools for SEO.
Top SEO Candy Websites
Candy companies may be able to create tasty treats, but how good are they at SEO? Find out who the Top SEO Candy are in our Top SEO Websites Series.
The Future of Content Creation: Keyword Research on Steroids
Demand Media's content creation model (extreme data-driven keyword research based on a sophisticated algorithm) may be the future of content generation for the web.
What, Exactly, Determines Your PPC Keyword Price?
It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.
12 Ways to Find Someone’s Personal Email Address
If you have someone's name, you can find their personal email address. Sure, it may take some extensive digging and sleuthing, but if it's that important to, it can be had with some good old fashioned organic searching, scanning, and scouring the Internet. Today we'll show you 12 ways to find anyone's personal email.
SEO Guide for College Websites, Part One
The SEO Guide for College Websites explains how to perform effective SEO for college websites and degree pages in order to rank higher in search engines.
How to Get Do Follow Links from Wikipedia Articles in Four Simple Steps
Learn how to get lots of do follow links from Wikipedia in this in depth, step by step article.
License to Rank: Google’s Silly Love Affair with Exact Match Domain Names
Exact match domain names are given a license to rank by Google, despite many being poorly-optimized, flimsy sites that outrank more relevant resources.
SMO Is the New SEO: The Rise of Social Media Optimization
Social media optimization (SMO) may become as important as traditional SEO if Twitter, Facebook and social sharing continue to grow, replacing link building.
SEO Title Tag Formulas: How to Create High Performance Title Tags
Title tags are one of the most important pieces of copy for SEO. Learn how to create strong, relevant, clickable SEO title tags for better rankings and traffic.
The Long Tail Keyword Optimization Guide – How to Profit from Long Tail Keywords
A guide on profiting from long tail keywords in search engine marketing.
What Are the Top Article Submission Websites for Link Building?
Article submission services are an effective way to build deep text links. Here are the best submission sites and tips for getting your articles approved.
