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9 Overlooked Marketing Budget Leaks (+How to Plug Them)
Locate nine common budget leaks that derail your marketing and learn how to fix them.
Facebook Ads for Restaurants: 11 Tips to Bring More Revenue to Your Table!
Get more reservations—and revenue—for your restaurant with Facebook ads! Here are 11 tips to create better Facebook ads for restaurants, including how to target potential diners by location, how to attract them with atmosphere, and more!
Conversion Rate Benchmarks: Find Out How YOUR Conversion Rate Compares
What's a good conversion rate? It depends on your industry and where you're advertising, but we've got the data! Check out these benchmarks for conversion rate and cost per conversion across Google Ads, Facebook, and Bing! Includes ecommerce and mobile data.
Dominate Google & Facebook with These 8 Copywriting Tips
Copywriting is an essential skill for anyone advertising on Google and Facebook. Check out these 8 copywriting tips to start stepping up your game today!
How to Beat PPC Seasonality with MSAN & Google Display Network
PPC seasonality impacts most businesses—but there are ways to beat the slump. In this guide, you'll learn how to identify seasonal patterns, how cross-platform display advertising can help during impression dips, and how to make the most appealing display ads possible!
Goodbye, Average Position: Everything You Need to Know
Earlier this year, Google announced its plan to retire average position. Now, the metric will be officially gone in September. Here's what you need to know, including how to prepare your account and how to to use Google's new metrics.
13 of the Most Persuasive Ads We’ve Ever Seen
Check out 13 real examples of pretty darn persuasive ads—and how to write your own!
13 Ecommerce Holiday Marketing Tips to Implement Now!
It's never too early to start planning your ecommerce holiday marketing strategy! Check out these holiday marketing tips that you can start implementing now.
How to Drive More Traffic with YouTube Call-to-Action Extensions
YouTube call-to-action extensions can help you drive more traffic to your site and landing pages. In this guide, we show you why call-to-action extensions are important and how to set them up.
What Mobile-First Indexing Means for You as an Advertiser
Are you sure your website is mobile-friendly? With mobile-first indexing now the norm, you need to be absolutely sure. In this guide, you'll learn how to get your website ready for mobile users and how to fix common issues including missing Alt-text, slow page speed and more.
The Small Business Guide to Instagram Ecommerce
Instagram is a great channel for small businesses, and Instagram ecommerce is a great move for small business looking to drive more sales. In this guide, you'll learn how to get started, how to boost sales, how to measure your success, and more!
SEO Case Study: How I Increased SEO Traffic by 600% in 24 Months
That's right: SEO traffic grew 600% in just 24 months. In this new SEO case study, we share the strategies that drove these amazing results, including building links, creating SEO-driven content, and more!
Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors
Facebook ads are a great way for dentists to stand out from the competition. Here are 11 tips for better Facebook ads for dentists to reach your audience, personalize your ads, and more!
Big Changes Coming to Phrase Match & Broad Match Modifier
Your phrase match and broad match modifier keywords will now match to same-meaning close variant queries. How will this affect your Google Ads campaigns? We've got everything you need to know!
7 Cost-Effective Ad Types for Small Businesses
Learn the seven most effective ad types for a shoestring budget, with success stories for inspiration!
11 Reasons Your Google Ads Aren’t Showing (& How to Fix!)
If your Google ads aren't showing, don't panic: There's a perfectly reasonable (and fixable) explanation. Check out this complete guide to learn more!
Ecommerce User Experience: 5 CRO Lessons from Amazon
There are a lot of keys to Amazon’s success, but a core reason for the retail giant's massive, continued success is its focus on ecommerce user experience. Here are five ecommerce user experience lessons from Amazon that you can use to boost your CRO, including recommendations, subtle design changes, and more!
5 Inbound Lead Generation Strategies (& How to Make Them Work!)
Inbound lead generation strategies take time and effort. Here are five strategies, including blogging, podcasting, and more!
5 Steps to a Conversion-Driven Facebook Ads Sales Funnel
You need to build relationships over time to market effectively, and sales funnels can help with that. In this guide, we break down how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your prospects and start getting better results.
4 Loyalty Marketing Strategies to Keep Your Customers Happier, Longer
Here are four ways that big brands keep their customers coming back again through loyalty marketing tactics, including exceptional rewards programs, easy-to-access customer support, and more!
Instagram Ads for Wedding Photographers: 8 Super-Effective Tips
Social media plays a huge role in modern-day wedding planning, so advertising on Instagram is a must for wedding photographers. Here are eight can't-miss tips to help you create better, more effective Instagram ads, from keeping it consistent to location-based targeting and more!
Entice Your Target Audience with Custom Engagement Ads: Here’s How
People who engage are more likely going to be better candidates for the products and services. That's why you should be using engagement ads in your Google Display Network advertising. In this guide, we'll cover how to set your campaign goal, how to set up your ads, and how to use customization to attract even more clicks!
6 Tips for Writing Better Video Scripts
Writing high-quality video scripts is an essential skill for content marketers. Check out our six best tips to help you succeed with writing scripts for video marketing!
News: Facebook Reach Estimates Are Finally Back!
In this edition of the online advertising news round-up, we look at Facebook reviving reach estimates, Google expanding app campaigns, and more!
6 Mobile Marketing Strategies You Probably Haven’t Considered
Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping for. So to help you out we’ve come up with this list of six super-effective but easily missed mobile marketing strategies that you can try today!
4 Tips to Write Your Best Google & Facebook Ads Ever
Writing stellar Google and Facebook ads is vital to your marketing efforts. Check out our best tips in this guide to Google and Facebook copywriting!
I’ve Designed 100+ Display Ads: Here’s What I Learned
Get ready for a crash course in display ad design: WordStream's in-house design expert shares the seven most important lessons for creating the best display ads possible.
