Featured Article

Google Ads Releases New Search Partner Insights & Controls Following Advertiser Concerns

Find out what's changed with the Google Ads Search Partner network and how you can opt in or out of placements for Performance Max campaigns and more.

Mark Irvine | May 16, 2024 | Google Ads
HomeBlog

The Top 4 Online Advertising Channels: 12 Tips to Use Them Right

The rules of engagement for search, display, video, and social. Get 'em right!

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

Because you can do better than "I was a sparkler in another life."

Kristen McCormick
June 24, 2022 | Instagram

UA vs GA4: A Complete Tour of Google Analytics 4

GA4 is not to be feared. Learn the pros, cons, new features, and tips!

Cross-Channel Marketing: Can You Do It All?

Spoiler alert: yes—and we're sharing exactly why and how to do that.

21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)

Emotional ads don't have to be tear-jerkers. Here's how to get emotional search and social ads right.

10 Easy Ways to Get More Likes on TikTok

Delight your viewers with special effects, captions, hashtags, and more.

Guest Author
June 17, 2022 | TikTok

How to Set Up a Google Ads Account in 3 Steps

Create your account in three easy steps and get lots of free resources for setting up your first campaign.

Website Accessibility: 8 Ways to Reach Everyone in Your Audience

Avoid lawsuits, be more inclusive, and improve your SEO—all in one go!

7 Habits of Highly Effective Facebook Advertisers

Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.

Brett McHale
June 14, 2022 | Facebook Ads

3 Tricks to Create Video Ad Content on a Budget

Easy and affordable ways to create demo-style, commercial-style, and social media-friendly videos.

6 Ways to Scale Facebook Ads (The Right Way)

Avoid these common mistakes advertisers make when expanding their budget and audiences.

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Don't jump on board until you've considered these tips and tactics!

How to Advertise on YouTube in 10 Steps (+Pro Tips)

The all-in-one guide from a former Googler...tips, types, targeting, and more!

How to Do Competitor Keyword Analysis in 5 Steps (+Free Template!)

Uncover valuable keywords with this five-step process, plus tips, tools, and a template!

11 Diversity, Equity & Inclusion Resources for Small Businesses

Incorporate true DEI into your marketing with these free tips, templates, and tools.

32 Free & Easy Instagram Story Templates for Businesses

Idea-inspiring, brand-building, follower-fetching templates designed to save you time.

7 Marketing Psychology Tactics to Influence Your Customers (With Examples)

With 26 easy tactics to use in your ads, landing pages, emails, and more!

Google Marketing Live 2022: The Top 10 Updates You Need to Know

The no-nonsense recap to help you parse out what really matters.

Why & How to Add Hashtags to YouTube Videos (+Pro Tips)

Youtube hashtag tips to follow, tools to try, and trip-ups to avoid.

2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)

Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!

The Super-Easy, 5-Question PPC Audit

Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.

The 7 Best Free Social Media Management Tools in 2024

These social media tools are so good they should cost money.

Nia Gyant
May 13, 2022 | Social Media

The 2024 Guide to the Perfect Google Ads Account Structure

Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.

Susie Marino
May 10, 2022 | Google Ads

How to Write a Follow-Up Email (+12 Examples & Templates)

Everything you need to write a strong, non-annoying follow-up email that gets a response.

How to Write in Conversational Tone (+30 Awesome Examples)

Learn how to write marketing copy that your audience actually wants to read.