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9 Overlooked Marketing Budget Leaks (+How to Plug Them)
Locate nine common budget leaks that derail your marketing and learn how to fix them.
31 Fabulous Fashion Marketing Tips
The fashion industry is a highly crowded and competitive space. In order to stand out, your fashion marketing needs to be full on FABULOUS. Here are 31 tips to get you started!
When (& When Not) to Use Google Dynamic Search Ads
Dynamic Search Ads can be great ways to drive high volume and increase your profit—but this ad type can also cannibalize your budget and waste your funds. Whether you're just starting out or already using DSAs, here's everything you need to know to set your campaign up for success.
Google Kills Portfolio eCPC, Finally Gives You Monthly Budgeting
In this edition of the online advertising news round-up, we look at Google retiring portfolio eCPC, quietly rolling out monthly campaign budgets, and more.
5 Epic Product Descriptions (& How to Copy Them!)
Use these five insanely effective and creative product description examples for inspiration!
4 Tips for PPC Specialists in the Automation Age
Automation is changing the workforce across industries all over the world, and digital marketing is no exception. But that doesn't mean that automation will replace PPC specialists. Here are 4 tips for PPC specialists to compete and excel in the age of automation!
5 Strategies to Target Your B2B Audience Online
Finding your target B2B audience for PPC can be a challenge, but your audience is all over the web, just like B2C audience. Here are five B2B audience targeting strategies to help find your target users!
How 10 of Our Customers Are Going to Make Us a Better Company
On June 11, 2019, we hosted 10 generous customers for our fourth customer insight roundtable. Check out this blog post to get a full recap of the event!
4 Keyword Research Strategies to Find Your Product-Market Fit
All too often, keyword research is seen as only useful for SEO and, therefore, only useful when driving growth for an existing business.
Location-Based Marketing: What Works and What Doesn’t
Location-based marketing is growing, but is it right for your business? Here, we explain when location-based marketing works well, when it doesn't, and how to get started with your geotargeting campaigns!
10 Marketing Channels You Need to Try This Year
When you hear marketing channels, you probably think Google and Facebook. But there are so many more platforms to reach your audience, and studies show cross-platform strategies perform better. Here are 10 marketing channels to try out today!
5 Agency Reporting Tips to Prove Your Value to Clients
Pulling reports for your agency clients might seem like it's just another task, but it's really an unbeatable opportunity: You can use reporting to show your client how valuable you are. Here are 5 reporting tips to prove your value to your clients!
The Biggest Benefit of Google Display Ads (+ How to Leverage This!)
If people don’t know about your products or services, the Display Network can help out: Brand awareness is the single biggest benefit of Google Display advertising. Here's how to make the most of this benefit by using Google Analytics, Audience Insights, and more!
Google vs. Amazon: The Battle for Ecommerce Dominance
Today's ecommerce market is defined by a rivalry: Google vs. Amazon. Check out this article to learn how Google is angling to dominate ecommerce!
How to Skyrocket Facebook Engagement with Emotional Writing
Looking for ways to encourage people to engage with your Facebook content? People go on Facebook looking for an emotional experience—so give it to them! Here are five emotional writing tactics to boost your Facebook post engagement today.
Beginner’s Guide to Facebook Ads for Mobile Apps
If you're looking to get more people installing, using, and re-engaging with your app, you need to set up Facebook ads. In this complete guide to getting started with Facebook ads for mobile apps, we share everything you need to know, from registering your app to targeting your audience and more!
Instagram Ads for Real Estate Marketers: 10 Best Practices
With the emphasis on visuals and insane potential reach, Instagram is an unmissable platform for real estate marketers. Here are 10 ways to make the most of Instagram ads for real estate marketing, including local targeting, carousel ads, and more.
WordStream’s First Annual Core Value Awards
WordStream held its first annual Core Value Awards this year. Here, we talk details and feature some of our winners!
The Complete Beginner’s Guide to Quora Promoted Answers
Quora Promoted Answers just got even easier. Here's a complete beginners guide to get started setting up campaigns, choosing the best answers, and promoting your best content!
5 Must-Know Ecommerce Marketing Insights for 2019
Ecommerce marketing comes with a host of unique challenges. Check out these 5 data-backed insights to get a leg up on your competition!
How to Do a Technical SEO Audit in 6 Steps
Technical SEO is too often overlooked because it can get tricky fast—but having a site that's crawlable, fast, and secure is crucial. Here's our quick, easy six-step technical SEO health check.
How to Target Your Best Audience with Reddit Advertising
Reddit's one of the most visited websites in the world, which means advertising on Reddit could be a huge opportunity for your business—as long as you can find your audience. Here are top targeting options on Reddit, including subreddit targeting, location targeting, and more!
The 5 Best Sources for Stock Photos for Ads
Stock photos aren't all bad, but they certainly aren't all good. That's why you need to the best stock photos possible for your display ads. Here are the five best places to find high-quality stock photos for ads.
How to Boost Event Attendance with Facebook Ads
Whether you're planning a conference, a webinar, or a concert, you need to try Facebook ads for event promotion. In this guide, we cover everything from setting up a Facebook event to optimizing your Facebook ads for event promotion to get even more attendees.
B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know
Most marketers would know that B2B and B2C marketing is different. Here, we cover the top five difference you need to know, including customer relationships, ad copy, and more!
5 Things You Need to Know About Discovery Ads
Discovery ads allow advertisers to target prospects in the moments in which they’re most open to finding something new. Here are five vital things you need to know about them.
Google’s NEW Gallery Ads: Everything You Need to Know
Google's new gallery ads, which combine the intent of search with the creative of display, are beyond promising. Get everything you need to know here!
