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Google Ads Benchmarks 2024: New Trends & Insights for Key Industries
Get the latest Google Ads benchmarks for your industry plus exclusive expert insights and tips to help you make the most of the data.
Five Reasons to Bid on Branded Terms in PPC
Reluctant to bid on your brand terms in AdWords? Here are five great reasons to advertise on branded keywords in PPC.
Content Marketing vs. PR: What’s the Difference?
What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.
Dear eBay, Your Ads Don’t Work Because They Suck
Does AdWords work? eBay doesn't think so, but he problem is their ad strategy, not AdWords! Here's how they could fix it and get ROI from PPC.
Why Your Click-Through Rates Suck
Do your click-through rates in AdWords suck? Learn why your CTR is so low and how to fix it.
Google for Mobile: How Google Makes Money from Mobile
Learn about Google's mobile product portfolio including Google apps for mobile, Google devices for mobile, Google advertising for mobile and more.
3 Reasons Your Keyword Has a Low Quality Score
Learn three possible reasons that your keyword Quality Score is low, including low click-through rate, poor relevance and short-tail keywords.
Guide to Using LinkedIn Company Pages: Get Followers, Share Stories, Post Products
Learn how to use LinkedIn Company Pages to increase followers, gain engagement, and discover new business connections and potential customers. Read now for inside tips!
When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position
Is 2 percent a good click-through rate for PPC? Not always! Learn the importance of having a good CTR for your average ad position.
New Google Ads Offer Extensions Integrate Discount Offers with Search
Learn about Offer Extensions, the latest ad extension offered to enhance your Google PPC ads and increase your AdWords click-through rate (CTR).
4 Ways to Use Filters to Focus Your Search Query Analysis
Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re using the proper tools.
50 Things Every Content Marketer Should Know
Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.
4 Common Mistakes Advertisers Make When Transferring AdWords Accounts to Bing
Don't make these four common mistakes when transferring your Google AdWords account to the Bing Ads PPC platform.
Remarketing with Google Analytics
Piggybacking off Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Google Analytics tracking code and Analytics data to set it up. Here’s how to do it.
Google Ads Geotargeting Demystified: Advanced Location Options
As you can see, Google manipulates your geo targeting settings to ensure that your ads are getting plenty of impressions. In some cases, this may work to your advantage.
AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management
Learn about Google's new Enhanced Campaigns, which greatly simplify mobile campaign management and will roll out to all AdWords advertisers over the course of the year.
Larry Page Confirms Google Knowledge Graph Conspiracy Theory
About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP.
6 Accounts to Follow on Pinterest (And What You Can Learn From Them)
Pinterest accounts are everywhere - which ones are worth your time to follow and what can you learn from them? We examine Pinterest power users to find some Pinterest best practices.
How to Drive Google Image Search Traffic That’s Actually Relevant
Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.
Matching the Google Algorithm to Your Traffic Loss
Find out which Google algorithm change is causing your website to lose traffic and how to recover from a Google algorithm update.
The SEO Interview: Questions to Prepare for Before Your SEO Job Interview
Prepare for your SEO job interview! Here are the top 7 SEO questions we ask when interviewing a candidate for a job in SEO and search marketing.
The 3 Types of Search Queries & How You Should Target Them
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.
Why Use Google Ads? Here Are 10 Reasons
Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.
A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know
Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.
YouTube Advertising Guide: How to Advertise in YouTube Videos
Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.
Blog Management for Small Businesses: The Ultimate Guide
Learn how to run a successful small business blog with this guide to blog creation, tactical planning, and strategic management for SMB blogs.
How to Rank for a Keyword in 10 Steps
Want to see your website on the elusive first page of Google for a given search term? Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Learn how to rank for a keyword in 10 steps in this post.
