How to Find, Engage & Work with Social Media Influencers in Your Industry

On March 21, 2018

Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented most of it, so he’d likely be your best bet.

Now imagine if you were a hotel owner, and you could get Anthony Bourdain to rave about your accommodations on his social media platforms. That would be pretty game-changing for your business!

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8 Common Facebook Ad Myths, Debunked

On March 20, 2018

Advertising on Facebook is definitely among the best ways to get website traffic and acquire users, and absolutely anyone can do it. Among the tons of posts, videos and eBooks about Facebook ads, most are useful but, having spent over $3M on Facebook ads for various companies in different business types, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results.

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Introducing the New and Improved AdWords Performance Grader from WordStream

On March 19, 2018

Spring is upon us! Well, uh, almost. It’s actually 20 degrees here in Boston. We’re still digging ourselves out of the last snowstorm, and it doesn’t look like we’re out of the woods yet weather-wise…

Still! Spring means newness, and in the spirit of newness, WordStream has some exciting news for folks looking to double down on their online advertising efforts: Today marks the official launch of our new-look, way-improved AdWords Performance Grader!

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5 Creative Ways to Find Things to Write About

On March 16, 2018

Ask any content marketer what their greatest fear is, and they’ll probably say something stupid and obvious like heights or spiders or clowns (or some kind of unholy, nightmarish spider-clown slowly descending the Burj Khalifa).

What we should be scared of is running out of stuff to write about.

Find things to write about, writers block concept, struggling to think of ideas

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7 Direct Response Marketing Techniques to Drive Action NOW

On March 14, 2018

When most people think of advertising, they think of massive campaigns by brands like Coke, Disney or Doritos. They’re creative, emotional and larger than life. They pull customers in and leave a lasting impression.

If that’s your idea of advertising, as a small business, it can be a bit overwhelming.

Instead of trying to take the giants head-on, you need a different approach. You need to create marketing that drives action today.

direct response marketing

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5 Marketing Techniques to Boost Ecommerce Retention

On March 13, 2018

Fostering loyal customers can boost your bottom line without spending more on acquisition. Indeed, according to Bain & Co., increasing customer retention by just 5% can boost profits by up to 95%!

The question is, how do you keep your current customers happy to keep them retained, turning one-time customers into repeat buyers?

In this article, we’ll outline five of the most effective retention methods to apply to your ecommerce business this year.

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Which Google Shopping Campaign Structure Strategy Works Best?

On March 12, 2018

Deciding on how best to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Do you add all products into one Ad Group in one campaign, use product group splits to divide up your products, or create multiple campaigns and multiple Ad Groups in each campaign?

Ultimately, there is no right or wrong answer, as long as you’re achieving your revenue and return on investment targets (ROI) and can efficiently spend your time managing your campaigns.

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