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9 Overlooked Marketing Budget Leaks (+How to Plug Them)
Locate nine common budget leaks that derail your marketing and learn how to fix them.
14 Product Photography Tips to Make You Look Like a Pro
Product photography is an essential (and often quite daunting) part of running an ecommerce business. Check out our 14 best tips!
Facebook Ecommerce: The Complete Beginner’s Guide
If you’re looking to get started with Facebook Ads for ecommerce to propel your marketing efforts and drive sales, keep on reading. In this guide, you’ll learn how to identify your target audiences, select your campaign objectives, and more!
6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives
Leveraging Facebook objectives is the key to creating cross-funnel campaign strategy. Follow these six steps to get started with your own full-funnel Facebook strategy!
The 9 Best Small Business Podcasts (and What They Taught Us)
Small business podcasts can provide accessible and actionable insights to people looking to grow their business. Check out the nine we love most!
Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons
Still not sure whether to select daily budget or lifetime budget for your Facebook Ads campaign? We can help with that. Here, we break down each option to help you make the right decision for your accounts.
How to Optimize Your Google Shopping Feed for Ecommerce Success
You have to optimize your Google Shopping feed if you want to drive ROI on your ecommerce campaigns. Check out our complete how-to guide!
![Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/2019-Facebook-Ads-Virtual-Summit-Share-Banner-740x387-1.png)
Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]
Which perform better: Facebook lead ads or landing pages? WordStream pulled some exciting new data! In this post, we give a data-backed rundown on the pros and cons of using each advertising strategy.
3 Tips for Optimizing YouTube Ad Placements
Targeting YouTube ad placements is different than choosing placements on the Display Network, but it doesn't have to be difficult. Here are three easy ways to select better placements for your video campaigns in Google Ads.
How to Streamline Reporting with Google Tag Manager & Google Analytics
Figuring out the relationship between conversion tracking and website analytics can be tricky if you don't have the right set up. Here, we walk you through setting up Google Tag Manger and Google Analytics so that you can improve your paid channel performance reporting.
Battle of the SERP: Combining SEO & PPC Forces to Win
Ever get your listing bumped from the coveted page-one spot on the SERP? Here's how you can use SEO and PPC together to maximize your marketing efforts and rescue those listing.
Top 12 Social Media Marketing Tools for 2019
Social media marketing is impossible without the right SMM tools. In this post, we’ll go through the best social media marketing tools for social media management, social media listening, and paid social advertising.
27 Google Search Statistics You Should Know (+ Insights!)
We compiled 27 Google search statistics to give you a better understanding of the search engine at the core of your PPC and SEO efforts. Check them out!
5 Critical Web Design Mistakes that Cost You Conversions
Some CRO experts believe button color is paramount, but we think context matters just as much. Here are five web design mistakes that cost you conversions regardless of your CTA button color.
Google Ads Account Takeover? What You Need to Know
Unless they opt out, certain Google Ads users will have their accounts taken over by Google. Check out our coverage to learn what this means for you.
5 Ways We’re Maximizing Our B2B Advertising Budget
We asked our account managers, paid search strategists, and blog contributors what they're focusing on in order to maximize advertising budgets for their B2B clients in 2019. Top priorities include multi-channel strategies, targeting high-quality leads, and more!
How to Advertise Online: Data-Backed Insights from Our Top 25 Customers
You need to know how to advertise online if you want to grow your business. Find out what we've learned from WordStream's top-performing customers!
LinkedIn Rolls Out Interest Targeting for Advertisers
LinkedIn has announced interest targeting for advertisers. Now, you can serve LinkedIn ads to highly relevant audiences. Check out our blog post for details!
5 Facebook Lead Ad Examples to Learn From and Copy
Facebook lead ads provide the best opportunity to increase conversions by shrinking a drawn-out process down into just a few clicks. Here we share five successful examples of Facebook lead ads, including event promotions, carousel drip campaigns, and more.
Pop-ups vs. Chatbots: Which Works Better for CRO?
Pop-ups and chatbots have become two of the most popular and effective lead generation tools. Check out our guide to learn how you can use them in tandem!
4 Ecommerce KPIs That Are Critical to Your Online Store
It’s easy to get caught up in vanity metrics that don’t really tell you much about how your online sales are performing. Here are the four key ecommerce KPIs that you really need to be tracking for ecommerce success.
6 Overlooked Optimizations to Increase Your PPC Conversion Rate
Who doesn't want a better PPC conversion rate? We're sharing six often-overlooked optimizations, including landing page improvements, branded headlines, and more!
9 Tips for Better, Faster, Stronger Fitness Marketing
Whether it's a gym, a fitness app, or a health food ecommerce business, your business can use fitness marketing strategies to grow. Here are nine tips, from special intro offers to motivation campaigns and more.
Understanding Return on Ad Spend (ROAS)
Return on ad spend, or ROAS, will show you not only what’s leading to conversions, but also the amount of revenue your conversion actions are generating. Learn why you need to optimize your account for ROAS and how to do it.
3 Big Budget Roadblocks (And How to Blast Past Them)
Setting the budget for your PPC campaign can be an impossible task – but it doesn't have to be! We're breaking down three of the biggest budgeting road blocks and sharing strategies for you to overcome them.
The 10 Best SEO Tools You Just Can’t Live Without
We polled marketers to see which SEO tools they wanted most this year and narrowed that list down to bring you the most in-demand tools for 2019. Here, we're sharing the list of tools, including SEMrush, Mailchimp, Majestic, and more.
Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two distinct yet equally pivotal metrics. In this post we discuss what CLV and CAC mean, how they’re important, how they differ, how they’re related, and how you can calculate each.
